SpotBasket — Basketball Coaches, Academies & Training Technology
8 min
Nov 20, 2025
CRM in SpotBasket OS: How to Attract More Students
The CRM module helps academies effectively manage inquiries, convert leads into students, and avoid losing potential clients.

Every inquiry for a trial session is a potential student. But how many inquiries are lost due to delayed responses or lack of a systematic approach? CRM in SpotBasket OS solves this problem.

Automatic Inquiry Reception

SpotBasket OS accepts inquiries from all channels:

  • Website form
  • Phone calls (integration with IP telephony)
  • Social networks
  • Messengers
  • Direct academy visits

All inquiries go into a unified database and are never lost.

Sales Funnel

The system guides each lead through the funnel:

  1. New Inquiry — initial contact
  2. Call Made — administrator reached out
  3. Trial Session Scheduled — date and time agreed upon
  4. Trial Session Completed — student tried it out
  5. Membership Purchased — converted to client

At each stage, the system reminds you of necessary actions.

Communication Automation

SpotBasket OS automatically:

  • Sends SMS with booking confirmation
  • Reminds about trial session a day before
  • Follows up after session with membership offer
  • Sends special offers to those who didn't purchase

Performance Analytics

The CRM module shows:

  • Where inquiries come from (ads, social media, word-of-mouth)
  • Conversion at each funnel stage
  • Average check by source
  • ROI of advertising campaigns

This helps you understand where to invest your marketing budget.

Database Management

CRM allows you to segment the database:

  • By children's age
  • By inquiry source
  • By level of interest
  • By family budget

Targeted campaigns work better than mass ones.

Schedule Integration

From a lead's card, you can immediately:

  • View available slots for trial session
  • Book a training
  • Create a membership
  • Assign a coach

Everything in one interface, without switching between systems.

Results from Our Clients

Academies using SpotBasket OS CRM:

  • Increase lead conversion by 40%
  • Reduce inquiry processing time to 15 minutes
  • Improve student retention by 25%
  • Save 10+ hours of administrator time per week

Start Using CRM

The CRM module is available on the Professional plan and higher. Try it free for 14 days!

Learn more about SpotBasket OS →

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